Marketing to fellow entrepreneurs (or B2B marketing) presents unique challenges to businesses. For companies that sell highly sophisticated or technical products and for firms that offer unique services, it can be difficult to meet the expectations that a business owner or manager has toward their suppliers, subcontractors, and associates. It’s also more challenging if you don’t have your own marketing pros.
Getting leads in the first place can be a taxing task already, so here are three points that you need to consider before you engage in B2B lead generation. Continue reading
With information being freely offered and highly accessible, consumers are being more educated and sometimes more confused. When it comes to the health products they purchase or the wellness-related services they pay for, the first place they go to for research would be the Internet, instead of their doctor or any healthcare professional. The information they get can be conflicting or complicated at times, enough for them to become hesitant or even discouraged with purchases. Continue reading
How does your lead generation strategy look like? Does it start strong and maintain momentum as it reaches the call to action (CTA)? No matter what the pattern and processes are, the CTA must always be clearly stated. It must be the highlight, the main draw, and the big finale. It should be an effective lure to capture your leads.
What a Call to Action Contains
Typically, a CTA asks for customer information in exchange for something the customer would be interested in. You might ask for their contact details, so they can subscribe to your newsletter or so you can reach them. Oftentimes, you use various images or texts that mainly say, “Sign up now!” or “Contact us!” In a lead generation call center, your agents may probe the prospect for his/her preferences and lifestyle and eventually promote your product or service. The question is: are these tools effective? Continue reading
Enlisting a call center service to handle your company’s customer service or lead generation campaign is an ideal business solution. Unfortunately, when things don’t work out, businesses are all too quick to blame the call center. As the saying goes, it takes two to tango, and for this option to work, you also need to do things from your end. Here are tips to keep in mind: Continue reading
Depending on your business, the key ingredient to making the sale will be different. Maybe you need to be the first one out of the gate to attract the customer; perhaps you need to offer the most extensive package options to meet the needs of every prospective client; or maybe your sales pitch just needs to have that personalized touch.
The latter can be difficult to achieve with a small workforce when attempting to reach a larger audience. There simply aren’t enough manpower hours in the day to form a personal connection with each and every client.
So, what’s a business to do with a small sales team that has big dreams?
TeleDirect offers a program that may be just right for you. With our Dedicated Plus program, we pair you with Account Managers and sales agents whose sole job is to be YOUR account representative. Your business will be their only project, which allows them to devote their entire 40-hour workweek to helping your company succeed.
By combining this service with our 24/7 call center, your sales team will be stronger than ever. Not only will this result in an increased return on investment, but your overall efficiency will increase and customer satisfaction levels will skyrocket.
Most customers and clients just want to know that they’re being heard and that their company cares about them. With TeleDirect’s help, customers won’t slip through the cracks or get lost in the crowd.
If you want to increase your ROI, efficiency, and customer satisfaction levels with the help of Dedicated Plus, head to www.TeleDirect.com and drop us a line. We look forward to hearing from you!
If you are new to sales and marketing, you might be unfamiliar with the terms cold calling and warm calling. Cold calling is when you call people for the first time to deliver your pitch, hoping they would buy your product or get your service. Warm calling, meanwhile, is when you call people and directly ask if they would be interested in your product or service; it’s not up to you to deliver the pitch or close the sale.
Both techniques are important to any business that hopes to win over new customers. However, while cold calling works for some, you’ll find that warm calling has more advantage in a lot of ways because it allows you to qualify leads, build strong leads, and do away with the weak ones. Continue reading
Are you failing to achieve your goals in telemarketing? You may be employing the wrong tactics for lead generation and outbound marketing calls. If you are experiencing these issues, you have to reform your plan into one that will more likely increase your sales.
Base Your Strategies on Research
You have to be prepared to reach out to your customers and back up your sales pitch with accurate information, especially during cold calls. Embrace technology and innovative trends such as software to collect and analyze data on prospects. That way, you can better understand your target market.
Align Your Techniques to Your Other Marketing Campaigns
As other marketing methods are still integral to your business growth, you have to make sure that they’re made with unified principles. Your brand has to be consistent wherever your customers see or interact with you, including print advertisements and digital marketing materials. Your telemarketers (and other marketing providers) should have one voice: yours.
Engage Your Customers
Your prospects should never feel that you are wasting their time. Instead of rapid-fire sales pitches, your representative should be able to converse naturally with potential customers, assess their needs, and present them with solutions. It would be advisable to outsource these tasks to an established outbound call center, so you won’t waste your resources on personnel that lack the proper training in telemarketing.