B2B Lead Generation: 3 Points to Consider

Marketing to fellow entrepreneurs (or B2B marketing) presents unique challenges to businesses. For companies that sell highly sophisticated or technical products and for firms that offer unique services, it can be difficult to meet the expectations that a business owner or manager has toward their suppliers, subcontractors, and associates. It’s also more challenging if you don’t have your own marketing pros.

Getting leads in the first place can be a taxing task already, so here are three points that you need to consider before you engage in B2B lead generation.

Training: Top Priority for Healthcare Call Centers

With information being freely offered and highly accessible, consumers are being more educated and sometimes more confused. When it comes to the health products they purchase or the wellness-related services they pay for, the first place they go to for research would be the Internet, instead of their doctor or any healthcare professional. The information they get can be conflicting or complicated at times, enough for them to become hesitant or even discouraged with purchases.

A Strong Call to Action: Key to Capturing Leads

How does your lead generation strategy look like? Does it start strong and maintain momentum as it reaches the call to action (CTA)? No matter what the pattern and processes are, the CTA must always be clearly stated. It must be the highlight, the main draw, and the big finale. It should be an effective lure to capture your leads.

What a Call to Action Contains

Typically, a CTA asks for customer information in exchange for something the customer would be interested in. You might ask for their contact details, so they can subscribe to your newsletter or so you can reach them. Oftentimes, you use various images or texts that mainly say, “Sign up now!” or “Contact us!” In a lead generation call center, your agents may probe the prospect for his/her preferences and lifestyle and eventually promote your product or service. The question is: are these tools effective?

Make a Call Center Service Work for You

Enlisting a call center service to handle your company’s customer service or lead generation campaign is an ideal business solution. Unfortunately, when things don’t work out, businesses are all too quick to blame the call center. As the saying goes, it takes two to tango, and for this option to work, you also need to do things from your end. Here are tips to keep in mind:

Dedicated Plus: Growing Your Sales Team, the Smart Way

Depending on your business, the key ingredient to making the sale will be different. Maybe you need to be the first one out of the gate to attract the customer; perhaps you need to offer the most extensive package options to meet the needs of every prospective client; or maybe your sales pitch just needs to have that personalized touch.

The latter can be difficult to achieve with a small workforce when attempting to reach a larger audience. There simply aren’t enough manpower hours in the day to form a personal connection with each and every client.

So, what’s a business to do with a small sales team that has big dreams?

TeleDirect offers a program that may be just right for you. With our Dedicated Plus program, we pair you with Account Managers and sales agents whose sole job is to be YOUR account representative. Your business will be their only project, which allows them to devote their entire 40-hour workweek to helping your company succeed.

By combining this service with our 24/7 call center, your sales team will be stronger than ever. Not only will this result in an increased return on investment, but your overall efficiency will increase and customer satisfaction levels will skyrocket.

Most customers and clients just want to know that they’re being heard and that their company cares about them. With TeleDirect’s help, customers won’t slip through the cracks or get lost in the crowd.

If you want to increase your ROI, efficiency, and customer satisfaction levels with the help of Dedicated Plus, head to www.TeleDirect.com and drop us a line. We look forward to hearing from you!

Warm Up Your Cold Leads with TeleDirect’s 2nd Life Lead Program

As a salesperson, nothing feels worse than a dead lead and a lost sale. Your sales team puts hours of time and dedication into one prospective client, only to have the lead run cold.

What would you do to revive the prospect and turn it into a successful business deal?

With TeleDirect’s 2^nd Life Lead program, all hope is not lost. We specialize in converting your lost and forgotten leads into new and exciting business opportunities.

How do we do it? By partnering with TeleDirect, you’ll effectively double the size of your sales team, allowing you to reach a wider audience and achieve more touch-points with each individual client. You could hire an entire additional sales team in-house, but that takes weeks of recruiting and training that you just don’t have time for. But by outsourcing to TeleDirect, you can increase your workforce efficiently and with greater ROI potential while focusing on what you do best: running your business.

It’s all about adding to your team to meet the needs of your growing clientele base. TeleDirect offers already assembled teams of salespeople and Account Managers who will prime and prep your prospective leads to get them ready to transfer to your closers. You’re still making the sale, and you’re still forging the relationship; TeleDirect just helps you get there.

The 2^nd Life Leads program is available to all of our clients with fully-customizable options. Whether you have 1 salesperson, 10, 100, or none, adding TeleDirect’s services can help bring your business to the next level.

Don’t let it end with cold leads. Warm them up and bring them aboard as clients with the 2^nd Life Leads program. Learn more and give us a shout by visiting www.TeleDirect.com today!

Telemarketing to Past or Existing Clients

Telemarketing calls may not always be welcome when the prospect doesn’t know your company. Since the person you’re calling doesn’t know who you are or how you got their contact information, he/she might be skeptical from the start. More so when you’re a new business or a startup competing against big names in your industry.

The story is much different when your outbound call center is dedicated to reaching past or existing clients. If the customer previously had a satisfying experience with you, he/she wouldn’t mind hearing from you again. The warm lead is also more likely to be open to buying your other products or hiring you again for additional or different services. Exclusive promotions to reward loyalty would help, so prospects would feel valued.

How Important Is It to Generate Strong Leads?

If you are new to sales and marketing, you might be unfamiliar with the terms cold calling and warm calling. Cold calling is when you call people for the first time to deliver your pitch, hoping they would buy your product or get your service. Warm calling, meanwhile, is when you call people and directly ask if they would be interested in your product or service; it’s not up to you to deliver the pitch or close the sale.

Both techniques are important to any business that hopes to win over new customers. However, while cold calling works for some, you’ll find that warm calling has more advantage in a lot of ways because it allows you to qualify leads, build strong leads, and do away with the weak ones.

Key Roles Call Centers Play

A good product is nothing if the company behind it fails to offer consistently good service. Whether it has to do with fast order processing or efficient issue resolution, a business needs to satisfy and even exceed customers’ expectations in order to stand out from the competition. Such a need best accounts for why call centers exist in the first place.

While it’s true that a growing number of people opt to connect with their preferred retailers and service providers through the Internet, about 80 percent of consumers would still rather talk to a representative over the phone whenever they have pressing concerns or complaints they wish to be heard. Third-party call centers enable companies that lack the manpower and resources to pull off non-core yet critical components of their operations, whether these involve account sign-ups, site walk-throughs, order fulfillments, follow-ups, or escalations.

How to Improve Your Telemarketing Tactics

Are you failing to achieve your goals in telemarketing? You may be employing the wrong tactics for lead generation and outbound marketing calls. If you are experiencing these issues, you have to reform your plan into one that will more likely increase your sales.

Base Your Strategies on Research

You have to be prepared to reach out to your customers and back up your sales pitch with accurate information, especially during cold calls. Embrace technology and innovative trends such as software to collect and analyze data on prospects. That way, you can better understand your target market.

Align Your Techniques to Your Other Marketing Campaigns

As other marketing methods are still integral to your business growth, you have to make sure that they’re made with unified principles. Your brand has to be consistent wherever your customers see or interact with you, including print advertisements and digital marketing materials. Your telemarketers (and other marketing providers) should have one voice: yours.

Engage Your Customers

Your prospects should never feel that you are wasting their time. Instead of rapid-fire sales pitches, your representative should be able to converse naturally with potential customers, assess their needs, and present them with solutions. It would be advisable to outsource these tasks to an established outbound call center, so you won’t waste your resources on personnel that lack the proper training in telemarketing.