Marketing to fellow entrepreneurs (or B2B marketing) presents unique challenges to businesses. For companies that sell highly sophisticated or technical products and for firms that offer unique services, it can be difficult to meet the expectations that a business owner or manager has toward their suppliers, subcontractors, and associates. It’s also more challenging if you don’t have your own marketing pros.
Getting leads in the first place can be a taxing task already, so here are three points that you need to consider before you engage in B2B lead generation. Continue reading