How does your lead generation strategy look like? Does it start strong and maintain momentum as it reaches the call to action (CTA)? No matter what the pattern and processes are, the CTA must always be clearly stated. It must be the highlight, the main draw, and the big finale. It should be an effective lure to capture your leads.
What a Call to Action Contains
Typically, a CTA asks for customer information in exchange for something the customer would be interested in. You might ask for their contact details, so they can subscribe to your newsletter or so you can reach them. Oftentimes, you use various images or texts that mainly say, “Sign up now!” or “Contact us!” In a lead generation call center, your agents may probe the prospect for his/her preferences and lifestyle and eventually promote your product or service. The question is: are these tools effective?
Enhancing the Efficiency of your CTAs
To assess if your CTAs are getting the results you want, you must have versions tested, analyzed, and tweaked as necessary. The CTAs that get the most positive responses should be the ones your agents should use, and the underperforming copies should be improved to make them more appealing.
You want these data to be tracked and easily accessed, so you can supervise and change anything as needed. Your agents should also have your leads qualified promptly and appropriately through well-written scripts for your closers to finally capture these leads.