No matter how big or small your operation is, teamwork is key. Whether you’re dealing with customers, vendors or your staff, the ability to work well with others and delegate responsibilities are imperative to your businesses success. Not only that, but allowing a trusted employee or partner to take the reigns of a situation is only going to make your team stronger.
Remember, you’re only one person. Over-extending yourself by micromanaging every little aspect can lead to a quicker burnout and undermine the original purpose of your business. Getting your message out is priority #1, so looking for the most efficient way to do so, should be at the top of your list.
In the ever-evolving drive to figure out how to get your message out to the masses, one thing stays the same: Connectivity. Connecting to your client is the easier part, while keeping them is the hardest part. With all the time, talent and money that go into making first contact, it’s amazing how many companies neglect follow-through.
A study done in 2011 suggests that customers tell almost twice as many of their friends, family and acquaintances about a bad customer service experience than they would about a good one. Sometimes “bad service” is expressed by an actual negative confrontation or product defect, while other times it could be as simple as the company not being available. That’s right, not picking up the phone will get just as bad of a negative review than producing a shoddy product.
Here’s a fact that all businesspeople know: Even the most loyal customers were once mere prospects. As such, finding your next VIP client is vital to ensuring continuous sales.
Of course, prospecting for leads is hard enough as it is, but what comes next is an even bigger challenge—turning a prospect into a customer. TeleDirect, which provides lead generation services to enterprises, gives a few useful tips to help you succeed in this endeavor.
According to statistics, it costs seven times as much to land a new customer as it does to retain an existing one, so it really pays to keep your client base happy. What exactly causes bad customer services? TeleDirect, a leading call center outsourcing firm, says the following are the top culprits.
In many cases, companies prioritize improving their product features and relegate customer service to the backburner. As a market matures, though, competing products start to share same features, and customer service becomes a more prominent factor in determining which company a client does business with.
Some companies go to great lengths to attract new customers. According to the Boston Globe, a number of banks in East Boston are resorting to an old trick to entice people into doing business with them, which is to give out freebies like free cleaning services, grocery items, and even money. One bank even plans to stage a ‘Wheel of Fortune’ contest to give potential customers a chance of winning a $150 discount on their shopping bill, in exchange for opening a checking account! While it remains to be seen just how successful these projects end eventually turn out, they also highlight the need for companies to reach out to their target customers. Although most banks have the resources to host such events, the same thing can’t be said of other businesses. Fortunately, companies can attract new customers through other sustainable means—such as effective lead generation services from a reputable provider like TeleDirect Call Centers.
These days, companies don’t necessarily have to set up infrastructure and train customer service staff from scratch to handle customer queries. A lot of businesses now choose to work with an established call center agency like TeleDirect Call Centers. It’s all about practicality; after all, utilizing experienced call center agents costs less time and money than hiring and training new ones. Reputable call centers hire customer service agents based not only on technical and problem-solving abilities but also aptitude for the job. Qualities like politeness, levelheadedness, empathy, and patience are valued. These competencies, along with working knowledge of communication and networking technologies, enable call center agents to represent the client well and create a good first impression among customers. In addition to receiving calls, call center representatives can also spearhead a company’s marketing campaign by carrying out telemarketing and lead generation activities.
Surveys aren’t just a medium for customers to share their thoughts and opinions. They are also a way for businesses to gain better understanding of the market they cater to, especially in relation to demographics like age, gender, and income. Companies can also use surveys to identify their shortcomings like “unfair prices”; finance experts believe unfair pricing could lose customer loyalty.
A reliable telemarketing service can use surveys as a way to conduct telesales, or to mention advertisements and promotions over the phone. With the information gathered in customer surveys, telemarketers can have a clearer picture of their client’s target market.