Calls + Persistence = Cold Calling Success

If you’re a small business owner, you will eventually have to start cold calling as a way to generate more leads and acquire more customers. Unless you do something, your existing customer well may dry up before you know it.


Cold calling scares many people due to the prospect of rejection. Fair enough, but that’s the beauty of cold calling: it’s purely a number’s game. To succeed in this game, you need to understand how the math works. Continue reading