In the ever-evolving drive to figure out how to get your message out to the masses, one thing stays the same: Connectivity. Connecting to your client is the easier part, while keeping them is the hardest part. With all the time, talent and money that go into making first contact, it’s amazing how many companies neglect follow-through.
A study done in 2011 suggests that customers tell almost twice as many of their friends, family and acquaintances about a bad customer service experience than they would about a good one. Sometimes “bad service” is expressed by an actual negative confrontation or product defect, while other times it could be as simple as the company not being available. That’s right, not picking up the phone will get just as bad of a negative review than producing a shoddy product.