According to statistics, it costs seven times as much to land a new customer as it does to retain an existing one, so it really pays to keep your client base happy. What exactly causes bad customer services? TeleDirect, a leading call center outsourcing firm, says the following are the top culprits.
In many cases, companies prioritize improving their product features and relegate customer service to the backburner. As a market matures, though, competing products start to share same features, and customer service becomes a more prominent factor in determining which company a client does business with.