Some companies go to great lengths to attract new customers. According to the Boston Globe, a number of banks in East Boston are resorting to an old trick to entice people into doing business with them, which is to give out freebies like free cleaning services, grocery items, and even money. One bank even plans to stage a ‘Wheel of Fortune’ contest to give potential customers a chance of winning a $150 discount on their shopping bill, in exchange for opening a checking account! While it remains to be seen just how successful these projects end eventually turn out, they also highlight the need for companies to reach out to their target customers. Although most banks have the resources to host such events, the same thing can’t be said of other businesses. Fortunately, companies can attract new customers through other sustainable means—such as effective lead generation services from a reputable provider like TeleDirect Call Centers.