Even with the ever-increasing importance of Internet marketing, there is no denying the power of telemarketing. The Inc.com staff gives an insight on the benefits of telemarketing to businesses.
“Telemarketing can be a particularly valuable tool for small businesses, in that it saves time and money as compared to personal selling, but offers many of the same benefits in terms of direct contact with customers. In fact, experts have estimated that closing a sale through telemarketing usually costs less than one-fifth of what it would cost to send a salesperson to make a sale in person. Though telemarketing is more expensive than direct mail, it tends to be more efficient in closing sales and thus provides a greater yield on the marketing dollar.”
Phone marketing is categorized into two processes: inbound and outbound. In an inbound call, the interested parties are the ones who call the company hotline, while in an outbound setting, the company’s employees make the phone calls to possible customers. Businesses can choose in-house staff or enlist a telemarketing call center for their phone marketing needs. Here are a few reasons why hiring a professional telemarketer is the smarter choice.
Call centers are well-equipped.
Business owners have to procure a long list of equipment to get themselves started. This includes high-tech desktop computers and headsets, automatic call distribution (ACD) machines, and interaction client software. Plus, whether they opt to focus on inbound or outbound services, they are going to spend for the development of a customized customer relationship management (CRM) system. All of these are no monetary peanuts.
Call centers have well-trained staff.
Even if a number of in-house employees are willing to help, phone marketing isn’t something that the regular staff can handle efficiently without much training or experience. Meanwhile, a dedicated phone marketing service has competent staff members who are well-versed in telemarketing best practices and dos-and-don’ts. They are even trained to handle difficult customers.
Call centers have processes already in place.
Telemarketing procedures should be well-documented. Otherwise, there is no justification for business owners to place sanctions on erring employees who deviate from the call script and such. In call centers, not only are the processes firmly established, but they also have a quality department that monitors all calls for seamless operations.
Nothing beats good ol’ phone marketing in ensuring direct interaction with potential customers – if you do it the right way. To gain optimum results, however, it’s best for businesses to outsource their telemarketing needs to an established outbound call center like TeleDirect. The company has been serving the business industry since 1961, making it an ideal outsourcing partner.
(Source: Telemarketing, inc.com)