What are the Benefits and Risks of Telemarketing?

Telemarketing or telesales is one of the tools used by any reliable lead generation call center to promote their clients’ products and services. It is also one of the easiest ways for any company to reach out to their customers and gauge their interest about the products and services, provided that the call was made in a polite and honest manner.

This is because telemarketing is perceived by some as intrusive and disrespectful, especially if the person making the call isn’t a seasoned professional. To ensure that leads won’t be needlessly disturbed by overly-enthusiastic telemarketers, the Federal Trade Commission has also come up with a “Do Not Call” registry. These risks or setbacks need not be a concern, however, if the company works with an honest and well-renowned call center.

Telemarketing provides the benefit of a more personal customer service that people can appreciate. This is because any queries they ask are answered in real-time rather than through an automated response. From a marketing point of view, telemarketing expands the company’s reach since they can literally give anyone a call. Hopefully, such calls can lead to customer referrals or appointments, which should improve the company’s chances of generating greater sales. 

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